South Yarra economic profile

South Yarra is the ultimate lifestyle destination brimming with energy, enterprise, world-class culinary experiences, fashion, and hospitality.

Key economic indicators

  • 25,147 people live in the precinct.
  • 35 per cent of people are aged 25 to 34, and 23 per cent are aged 35 to 44.
  • 29 per cent of households are high-income, with a median weekly income of $2,067.
  • 2,447 businesses in South Yarra generated $773M spend with the largest sector being retail (32 per cent)
  • Residents of South Yarra spent $130.1M locally in 2021, with visitors spending $480M.

Read the Place Activation Plan for South Yarra or find out more about South Yarra in the economic snapshot below.

Economic Snapshot

View the economic snapshot for April to June 2024 (Q1 2024) in the following image, or download the Q2 2024 Economic Snapshot(PDF, 149KB).

Q2 2024 South Yarra Economic Snapshot

Pedestrian activity data current as of 1 August 2024. Source: City of Stonnington Pedestrian counter 005. Spend data current as of 1 August 2024 and is subject to revisions. Source: Spendmapp by Geografia (2024). Vacancy data current as of January 2024 - 6 monthly review. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

Previous Snapshots