Glenferrie Road, Malvern extends from Dandenong Road to the Malvern Town Hall and is a vibrant and welcoming neighbourhood.
Key economic indicators
- 11,000 people live nearby, and approximately 1,500 people work in this precinct.
- 20 per cent of people are aged 35 to 49.
- 43 per cent of households are high income, with a median weekly income of $2,364.
- 1,336 businesses in the precinct generated $522M of economic activity in 2021 with retail accounting for 41 per cent.
- Residents of Malvern spent $162.8M locally within the Malvern precinct in 2021, with visitors spending $289.9M
Read the Place Activation Plan for Glenferrie Road, Malvern.
Economic Snapshot
How are we spending our money?
Glenferrie Road continues to experience strong growth, with total local spending up by 6.95% from the Jan-Mar quarter.
This is largely due to strong gains in both professional services and dining and entertainment. With a new pedestrian counter installed near the Wattletree Road end of the street, we can see that the street is busiest between noon and 3pm, and that Tuesdays, Thursdays, Fridays and Saturdays all experience similar pedestrian numbers.
The complimentary relationship between Glenferrie Road and High Street continues to develop as Glenferrie Road steps up its dining and entertainment offering and cements its place as a local centre.
Local spend comparisons
Total local spend
$182M - up 6.96% from Q1.
Night-time spend
$25M - down 0.92% from Q1 (makes up 13.77% of total local spend).
Breakdown of total local spend
- Visitors (non-Stonnington residents): $110.75M
- Other Stonnington residents: $53.24M
- Malvern residents: $20.08M.
Visitors: 60%, Residents: 40%
Monthly spend comparison
| Month |
2023 |
2024 |
| April |
$43.98M |
$59.43M |
| May |
$52.65M |
$66.12M |
| June |
$52.47M |
$58.62M |
Category spend comparison
| Category |
Q2 2023 |
Q2 2024 |
| Bulky goods |
$320,392.23 |
$283,841.85 |
| Department stores and clothing |
$5,760,250.12 |
$7,232,249.58 |
| Dining and entertainment |
$20,657,436.07 |
$31,034,096.75 |
| Furniture and other household goods |
$1,177,493.34 |
$1,682,849.45 |
| Grocery stores and supermarkets |
$14,579,367.75 |
$14,262,411.68 |
| Light industry |
$39,301.14 |
$50,833.22 |
| Personal services |
$7,682,335.20 |
$9,589,710.96 |
| Professional services |
$58,989,584.13 |
$72,465,335.21 |
| Specialised and luxury goods |
$15,666,884.81 |
$18,241,385.31 |
| Specialised food retailing |
$16,701,127.56 |
$19,396,651.17 |
| Trades and contractors |
$82,965.59 |
$148,365.45 |
| Transport |
$6,528,376.32 |
$7,977,452.42 |
| Travel |
$814,261.01 |
$1,737,272.56 |
| Other |
$98,656.90 |
$74,853.33 |
Busiest day of the week
Saturday (followed by Tuesday, Friday, Thursday, Wednesday, Sunday, Monday).
Day that pedestrians spend most
Friday (followed by Tuesday, Wednesday, Thursday, Monday, Saturday, Sunday).
Vacancies
9.19% (down 2.85% from August 2023).
Online spend
$71M spent by Malvern residents online, of which 25% spent on professional services.
‘Escaped’ spend
$57M spent by Malvern residents outside Stonnington, of which 29% spent on dining and entertainment.
Rush hour
3pm busiest time of the day.
Sources
Pedestrian activity data current as of 1 August 2024.
- City of Stonnington Pedestrian counter 023. Spend data current as of 1 August 2024 and is subject to revisions.
- Spendmapp by Geografia (2024). Vacancy data current as of January 2024 - 6 monthly review.
- Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.
Download the Q2 2024 Economic Snapshot(PDF, 114KB).
Previous Snapshots