Apply for a trader directional sign

trader sign image.png

As a service to local businesses, we install trader directional signs to direct motorists and pedestrians traffic to businesses on side streets in commercial areas.

Trader directional sign poles are installed at intersections of major roads, with the signs often pointing to businesses on side streets.

Businesses can apply for signs at their preferred location. Some locations have an existing pole however at times, one needs to be installed.

Key information

If there is an existing pole

Each pole can hold up to five signs. If the pole already has five signs, you are welcome to contact us again when space becomes available.

If a new pole is needed

To install a new pole, at least three businesses must apply and pay for a trader directional sign. We suggest speaking to other businesses in your street to see if others want a sign installed.

How to apply

Prepare your logo

We provide sign writing and printing as part of the service. If you want us to manufacture the sign, you can upload the logo during application.

You can also manufacture your own sign. However, you must obtain City of Stonnington approval before proceeding.

If you plan to manufacture your own sign, use this template(PDF, 187KB) to ensure your design meets our specifications. Signs that do not meet specifications will not be installed.

The sign should contain your business name and logo only. The business address, website or contact details are not permitted.

Apply online

Once you have prepared your logo or design, you can submit your application online.

If you would like us to manufacture the sign, please have your logo ready.

If you are manufacturing your own sign, please upload a copy of the design for approval.

Apply now

Receive the outcome

We will contact you via email to let you know the outcome of your application. We may accept, reject or accept your application with conditions.

Pay the fee

Once approved, we will email you a tax invoice. The tax invoice will include your permit fee and the manufacturing fee (if applicable). You can pay the fees via credit card or BPAY.

If manufacturing your own sign, you can print it once you have received approval.

We install the sign

If we manufacture your sign, once fees are paid, we will print and install the sign at the location you selected.

If you manufacture your own sign, we will contact you to arrange a time for us to collect and install the sign.

Renew your permit annually

A trader directional sign renewal notice will be sent to you in July each year.

To ensure your sign is not removed, it is important to pay the renewal fee on time. Please keep an eye on your email or letterbox for the renewal notice.

Make sure your contact details are up to date so we can send you the renewal notice. To update your details, or if you did not receive a renewal notice in July, call us on 03 8290 1333 or email directionalsigns@stonnington.vic.gov.au.

If you no longer require the sign or have relocated please call or email us so we can remove your sign and update our records.

Apply now

Timing

Once we receive your application, it can take up to six weeks to install the sign. If a new pole is needed, installation may take several months.

Cost

Initial permit fee

The initial permit fee is calculated based on the number of months left in the financial year:

  • less than six months: $155.30 per sign
  • six to nine months: $232.90 per sign
  • nine to 12 months: $310.50 per sign

Annual renewal fee

  • $310.50 per sign (renewed annually, in July)

Manufacturing fee

  • $310.50 per sign (paid as a one-off cost)

You won't need to pay the manufacturing fee if you choose to manufacture your own sign.

For replacement signs, or changes after design approval, you will need to pay the $310.50 sign writing fee.

These fees are for the 2024-25 financial year. All fees include GST and are subject to change each financial year.

Contact us

Email

directionalsigns@stonnington.vic.gov.au

Phone

03 8290 1333